Best of H&M Beauty

If the H&M beauty launch last Saturday is making you go hmm, let me put your mind to rest. It is worth the trip to town because it is BOMB. I have been waiting for this to launch in Singapore for almost a year. H&M beauty launched in the UK and US in the last quarter of 2015 and I have been patiently waiting ever since. It’s amazing that Singapore is the first to launch the ginormous beauty collection in Southeast Asia.

And ladies, it was worth the year long wait.

The prices do not disappoint. Nothing is above SGD$20, that includes liquid foundation, powders and bronzers. Which is impressive, considering the quality and other drugstore brands like Revlon have foundations priced at SGD$30.90.

 

First and foremost, let’s talk packaging.

hm

 

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It is monochromatic goals! Everything is black, white and gold. Though they don’t feel luxurious in your hands, they are a sight to behold. And that is good enough for me, considering the price. Packaging aside, the formulation of the products I’ve tried are incredible. I would never have guessed that it was drugstore. Part of the reason, I think is because majority of the makeup is made in Italy. Italy is known for their superior makeup formulations are unreal prices. Most of my favourite drugstore brands, such as Catrice and Essence, are European. Hence all the formulations can be encompassed in two words: Creamy and pigmented.

If you are overwhelmed, like I was, on where to start, here are my recommendations.

 

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1. Single Eyeshadows, S$9.90

The H&M single eyeshadows can put MAC to shame. The formulas are buttery and blend like a dream. Not only that, they have impressive pigmentation which means that you don’t have to work very hard to get them to show up true to colour. They have every colour you can think of from neutrals to bright greens and blues. Collectively they are pricier than a Maybelline eye palette, but the quality is far superior. I suggest getting a statement shade that you will reach for or a matte neutral that you need every single day.

 

2. Colour Essence Eye Cream, S$9.90

These things are INSANELY good. I want every single shade. I am not even joking. This is what I wanted the Maybelline Colour Tattoo eyeshadow pots to be like. Dare I say, I prefer this even to my MAC Paint Pots, which have been my go-to cream eyeshadow formula for years. The texture is luxurious and light, almost whipped and moussey. They have mindblowing pigmentation and a sophisticated sheen. Once blended out on the lid, they set and do not budge. These cream shadows blend so well with my finger, it’s effortless. They make the perfect one-shadow eye look that makes it seem as if you spent hours doing your makeup. Most shades that they offer are shimmery, but that’s what I love on a day to day basis. I cannot recommend these enough.

 

3. Cream Lipstick, S$14.90

Currently, H&M is only offering one cream formula for their lipsticks. Although they also have Lip Lacquers and other types of lip products, the traditional lipstick bullet houses very creamy lip colours that just glide on the lips like butter. These lipsticks go on fully opaque in one swipe, so they aren’t messing around. They are comfortable but do not feel overly thick or balmy. Hence, it stays on your lips for a long time, unless you are eating or drinking. The colour choices are as vast as choosing paint in an art store. They offer unique shades on top of popular neutral ones. Even if you are a lipstick hoarder like me, you will find a shade that you have yet to add to your collection.

 

4. Cream Blushes, S$14.90-S$19.90

Their blushes in both the powder and cream formula are amazing. You can’t go wrong with owning either. I went with a lip & cheek pot because I fell for it’s chic all black packaging. Also, even for a super oily skinned gal like me, their cream blushes do not make me look overly greasy. In fact, they have a velvety finish that is flattering and natural looking. This is the most natural looking blush I own. Granted because of that, they are not the most long lasting, but they last a decent amount of time and I love pulling out the dinky compacts to reapply. They are so silky and are a joy to put on.

 

5. Lip Definers, S$7.90

If there is ONE thing that you need from this launch, it is THIS. I have tried many lip liners, both high-end and low-end. But this lip liner formula tops EVERYTHING. First of all, the colour range is perfection. It goes from nudes to deeper nudes, reds, corals and even a berry. A lip liner to go with any lipstick in your collection. I was most impressed by how easily they glide on the lips. They aren’t drying at all, but don’t let that fool you. These liners will not budge. I had the hardest time wiping them off my hand after swatching a bunch. They are matte and they will stay all day. I would say they are very similar to Huda Beauty Lip Contours and Urban Decay Lip Liners.

I am OBSESSED with them. I want every single shade. Considering they are just 7.90 a pop, that claim isn’t too far a stretch either.

 

So there you have it my top 5 picks! Needless to say, I will explore deeper. But for now, the Lip Definers and Cream Eyeshadows are MUST HAVES.

Trust me.

You can thank me later.

 

Empties #3 : Makeup

More and more empties! This, in particular, is a round up of makeup items that I’ve thoroughly finished up, along with my thoughts and whether I am willing to repurchase ’em. You know the drill by now, and yet I still preface these posts.

God knows.

Makeup tends to be my kryptonite when it comes to empties as it is really tough for a makeup addict like me to actually use a product constantly until it is completely done. Hence, majority of the products mentioned are my makeup essentials and are always in my makeup routine, regardless what eye or face look I end up going for that day.

My number one essential is of course, BROWS.

The one thing I cannot leave the house without doing are my brows, which sadly are non-existent. Therefore, I am not only very picky with brow products, but I tend to use them up quite quickly.

 

alldone

 

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Stila Stay All Day Waterproof Brow Colour, S$30

Eyebrow pens are my favourite type of eyebrow product. To me, they are better than pencil, powder and pomade. They can mimic the look of hair most realistically, in my opinion. I tend to use them for the front and tail end of my brow, which are my most sparse areas. I draw them on with hairlike strokes and they last all day on me without fading or smudging.

The Stila version in medium has been my go-to for years. I have repurchased many times, but have since then found drugstore dupes that work just as well for half the price. The Etude House Tint My Brow Pen, particularly, is a pretty spot on one.

 

Anastasia Brow Wiz, USD$21

One of the brands that has not made its way to Singapore shores, much to my dismay. Anastasia was all the rage a year ago and the hype died down a bit after other companies started to make their own micro brow products, pomades and liquid lips. We tend to forget that Anastasia was one of the OGs.

I love this brow wiz. I go back and forth with this product because as much as I enjoy using it, I cannot warrant the price tag, with very similar products available at the drugstore. The brow wiz has a tiny nib, making it perfect for creating hairlike strokes on the brows. While it does create the illusion of fuller brows, I think it’s a little TOO pigmented for my taste. I have to consciously use a light hand, for fear of blocky “Instagram” brows. Instead, I prefer its hip younger sister…

 

Urban Decay Brow Beater, S$33

She is the cooler, edgier sister to the brow wiz. The packaging is just stunning. It feels luxe but young. Not mention, the writing doesn’t rub off as easily as the Anastasia one does, so you won’t lose track of your shade. Besides the outward appearance, the product itself is very similar. Retractable, micro fine nib with a handy spoolie at the other end.

To me, the result I get with the Urban Decay is more desirable. The formula is waxier than the brow wiz, doesn’t deposit too much pigment and gives me a more natural looking brow. Only problem with stiffer formulas is that they tend to break off easily, which was what happened with mine. The price hurts my wallet as well. So I didn’t repurchase this one.

 

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Anastasia Clear Brow Gel, USD$22

More brow products! Can you tell I have a problem? This is the coveted brow gel that everyone swears by. It’s so bloody expensive for what it is. The packaging is lovely. I wish all clear brow gels are housed in such an elegant, opaque casing such as this one. It’s weighty and the brush is slightly large-ish, though it doesn’t really matter as you don’t have to be super precise with a clear gel. It holds my brow hairs in place without looking wet or stiff. Plus, my brows stay that way all day.

But is it worth repurchasing? No. Personally, I get comparable results with the Milani Brow Shaping Clear Gel and the Elf Brow and Lash Clear Mascara. Granted the packaging isn’t as amazing, but it does the job.

 

Nudestix Lash & Grow Mascara, S$37

Possibly the best mascara in the world. Ever. I wanna sing love songs to this mascara. That’s how good it is. It lengthens my lashes to the point that they actually look like falsies. You can layer coats without ever getting clumpy. Your lashes just look long, volumized and fluffy. It’s sexual.

Plus, it has peptides and ingredients inside that help your lash grow too. I can definitely attest to the fact that my lashes are so much stronger when I use this compared to other mascaras. Can you tell I love it? My only issue is the price. That is honestly the only reason why I have yet to purchase a third tube. 37 bucks for mascara is painful. I’m definitely repurchasing once I can afford the splurge.

 

Maybelline Instant Age Rewind Concealer in ‘Light’, S$19.90

When this concealer finally made its way to Watsons, I literally squealed. I have heard nothing but rave reviews. The coverage is amazing with a thin consistency. However, I found that it looked a little dry under my eyes, despite having eye cream underneath. I felt that the tiny lines under my eyes were more prominent, even though it completely cancelled out my dark circles. I prefer the Maybelline Fit Me concealers instead. They are less heavy duty in terms of coverage, but far more hydrating and blendable. If dark circles aren’t a big issue for you, I suggest switching to the latter.

 

There you have it. Mini reviews of makeup products I’ve gone through. Safe to say, I have a brow addiction. I’m on a mission to use up more products because I can never completely finish up one thing before moving on to another. It’s an awful habit and something I am determined to get better at.

Here’s to more makeup related empties to come!